Ansa Finance was an emerging finance company that came to us with no idea what they wanted. All they knew was that they wanted to reach the market in a new way. We built the brand, collateral, Website and carried out a very successful marketing campaign!
Our design and marketing team worked together on researching how best to reach the Ansa Finance audience, Our client wanted to reach the audience who had been rejected by the banks for home loans. We looked into the mental state of someone who was struggling and the language, colours and look that would create a calm and supportive feel.
Building out the brand based around a calm, strong blue with tag lines such as “Paying for a mistake in your younger years” Enabled us to build a strong brand that makes our audience feel safe.
Once we built the brand our designers and digital strategists worked alongside our development team to build a website that not only supported the needs of a financial website but also would drive strong leads!
Over an eight week campaign using Google Adwords a total of 300 qualified leads where landed! Causing Ansa Finance to become overloaded with lots of great new clients!