Snobbi came to us with a sweet idea: to design an app that allowed people to gift food and drink vouchers to their friends, while earning rewards for themselves. They needed a full branding too with a brandmark to represent who they are.
Who would be using such an app? Our team needed to create a target audience that would assist in creating a cohesive brand and make Snobbi a successful app.
Our team managed to create a brandmark that represented Snobbi and also a set of icons that could house the brandmark to give it more flexibility. We injected the brand with some funky colours and cheeky imagery that really pulls Snobbi into a cohesive identity.