Financial planner is a sector that isn't well known. The team at State Advice came to us with an idea, no branding or website all they wanted was a brand that would allow new customers to understand exactly what financial planning is in a fun and friendly way!
Our team jumped into exactly what financial planning is, who the customer is and how to make State Advice as clear as possible! We collected pages of information, interviewed potential customers and held focus groups. This allowed us to understand exactly what we needed to create moving forward!
We approached the design with all of our information at hand, choosing warm, bright colours. Engaging customers with images that would relate to their everyday life! We built the brandmark using the multi layered services that State Advice offer!