Zuppa came to Nowboarding with an existing brand and product but wanted to redesign their existing menu with their eye-catching mouth-watering food, *Special note, it was to die for! As well as create a unique typeface that they displayed around the store.
The team came in mapped out the audience and how to represent Zuppa’s delicious food in a way that would captivate people walking past and guide them into selecting the best goddam soups in Melbourne.
How did we achieve this? Our team of designers created a custom Zuppa typeface based around the current branding, we also took our camera crew into the mighty Zuppa and captured all of the spectacular food, whilst wiping the drool off our mouths we were able to capture the texture and the true colours. In the studio, we placed the menu boards together whilst developing eye-catching wayfinding.
Once the Mouthwatering menus where placed up the sale of Zuppa’s soup increased by 80% from that exact time last year.